Today, being “forward” is about reimagining your brand. Consumer habits have changed and so has fashion. Casual dressing and athleisure wear dominate the garment industry. In the last few months, inPhorm’s creative team has been rethinking tennis fashion. We’re designing collections that include basic tops and bottoms that are a bit more casual while retaining the elements of luxury fashion; adding pieces that can transition from tennis courts into casual lifestyle wardrobes, and using fabrics that look and feel good with technical properties from moisture management, UV protection and are “eco-forward.”
There’s nothing better than buying or receiving new athleisure – the feeling of putting on new gym gear is enough to power you through every single workout.
Whether you are an aspiring pro-tennis player hitting the court every day or an amateur just picking up the game, what you wear matters as does how you transition that look from court to après court.
