Camouflage CollectionCamouflage in Fashion

Camouflage in Fashion

Camouflage has had a rich history in fashion. Not just for soldiers and hunters to blend in, camouflage has popped-up in fashion since the 1940s in ways that echo a forest's natural beauty. Design...

PROFESSIONAL ATHLETEAt the Net with Giuliana Olmos - By Brian Coleman

At the Net with Giuliana Olmos - By Brian Coleman

Earlier this summer, Giuliana "Gugu" Olmos got the phone call that many athletes from all sports can only dream about getting. While driving with her husband, she answered the phone to find her co...

Inphorm Spotlight: Joanne Salloum

Inphorm Spotlight: Joanne Salloum

Everyone's tennis journey is different; for some, it starts later in life when they're on vacation with their kids, for others, they started playing at camp as a kid and find themselves on the cou...

Athleisure Reimagined: A New Type of Pearly Whites

Athleisure Reimagined: A New Type of Pearly Whites

As we progress into the dog days of summer, it is more important than ever that our wardrobe is keeping us cool, relaxed, and fashionable on and off the court. inPhorm’s new collection is the perfe...

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Inphorm Spotlight: Alexa Brecher

Inphorm Spotlight: Alexa Brecher

Do me a favor and picture yourself in elementary school, trying all of those activities your parents decided to push you into, hoping that at least one would stick. Now fast forward a decade or tw...

Après CourtAprès Court: Timeless Comfort on the Court, Effortless Looks off Court

Après Court: Timeless Comfort on the Court, Effortless Looks off Court

On the court, in the back nine, or on the mat you want your body to move freely in fabrics that stretch as you stretch, wick moisture, and protect your skin from damaging UV rays. BY: ASHLEY NELSON

inPhorm Spotlight: Alex Ho

inPhorm Spotlight: Alex Ho

Growing up, it's easy to be drawn to every activity in sight. Learning what you enjoy, how to build off your strengths, and improve your weaknesses are all a part of life. They're also a part of t...

BTSBringing the inPhorm Classic Collection to Life

Bringing the inPhorm Classic Collection to Life

With 2020 behind us, we were ready to embark on our first international photoshoot in far too long – 15 months to be exact. Everything was looking great, blue skies ahead. But if there is anything...