Our Stories

In Camouflage Collection, Inspiration, Lifestyle, Trends

Camouflage in Fashion

Camouflage has had a rich history in fashion. Not just for soldiers and hunters to blend in, camouflage has popped-up in fashion since the 1940s in ways that echo a forest's natural beauty. Designers have often adapted it — from brushstroke (soft and watery) to puzzle (geometrical) to classic woodland.

In BTS, Classic Collection, Inspiration, Lifestyle, Travel

Bringing the inPhorm Classic Collection to Life

With 2020 behind us, we were ready to embark on our first international photoshoot in far too long – 15 months to be exact. Everything was looking great, blue skies ahead. But if there is anything we’ve learned in the past year, it is that “anything that can go wrong, will go wrong.” So we prepared for just that….

BY: ASHLEY NELSON

In Inspiration, Lifestyle, On / Off The Court, TENNIS LIFESTYLE

The Tennis Challenge of the Summer

Tennis and the summer have gone hand in hand for over a century. Whether it has been through watching the greatest players of all time on Wimbledon's Centre Court, seeing the King of Clay in action, or heading to Arthur Ashe Stadium on Labor Day Weekend, the sport has been a constant in many of our lives.

BY: SYDNEY MUELLER

In Inspiration, Lifestyle, On / Off The Court, Outfits, Trends

Après Court: Three Chic Ways to Go from the Tennis Court to Cocktails

Whether you are an aspiring pro-tennis player hitting the court every day or an amateur just picking up the game, what you wear matters as does how you transition that look from court to après court.

BY : ASHLEY NELSON