two women wearing lilac and white tennis clothing holding tennis raquets

Activewear: Where Style Meets Function

Christine Daal ·

The Lilac Lane Activewear Collection whisks you away to the heart of New York's exciting West Village, capturing the essence of a vibrant spring day in its color palette of soothing lavenders, crisp whites, and...

Camouflage in Fashion

Camouflage in Fashion

Shopify API ·

Camouflage has had a rich history in fashion. Not just for soldiers and hunters to blend in, camouflage has popped-up in fashion since the 1940s in ways that echo a forest's natural beauty. Designers have often adapted it — from brushstroke (soft and watery) to puzzle (geometrical) to classic woodland.

Bringing the inPhorm Classic Collection to Life

Bringing the inPhorm Classic Collection to Life

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With 2020 behind us, we were ready to embark on our first international photoshoot in far too long – 15 months to be exact. Everything was looking great, blue skies ahead. But if there is anything we’ve learned in the past year, it is that “anything that can go wrong, will go wrong.” So we prepared for just that….

BY: ASHLEY NELSON

The Tennis Challenge of the Summer

The Tennis Challenge of the Summer

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Tennis and the summer have gone hand in hand for over a century. Whether it has been through watching the greatest players of all time on Wimbledon's Centre Court, seeing the King of Clay in action, or heading to Arthur Ashe Stadium on Labor Day Weekend, the sport has been a constant in many of our lives.

BY: SYDNEY MUELLER