Camouflage in Fashion - inPhorm NYC

Camouflage in Fashion

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Camouflage has had a rich history in fashion. Not just for soldiers and hunters to blend in, camouflage has popped-up in fashion since the 1940s in ways that echo a forest's natural beauty. Designers have often adapted it — from brushstroke (soft and watery) to puzzle (geometrical) to classic woodland.

At the Net with Giuliana Olmos - By Brian Coleman - inPhorm NYC

At the Net with Giuliana Olmos - By Brian Coleman

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Earlier this summer, Giuliana "Gugu" Olmos got the phone call that many athletes from all sports can only dream about getting. While driving with her husband, she answered the phone to find her coach on the other end, informing her that she qualified for the Olympic Games in Tokyo.

BY: Brian Coleman

Inphorm Spotlight: Joanne Salloum - inPhorm NYC

Inphorm Spotlight: Joanne Salloum

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Everyone's tennis journey is different; for some, it starts later in life when they're on vacation with their kids, for others, they started playing at camp as a kid and find themselves on the court a handful a times during the year. For Joanne Salloum, her tennis career started when she was just a few years old as she played with her sister and mom. But Joanne definitely spends more time on the court than the average teenager.

BY: SYDNEY MUELLER

Athleisure Reimagined: A New Type of Pearly Whites - inPhorm NYC

Athleisure Reimagined: A New Type of Pearly Whites

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As we progress into the dog days of summer, it is more important than ever that our wardrobe is keeping us cool, relaxed, and fashionable on and off the court. inPhorm’s new collection is the perfect combination of effortless style, comfort, and athleisure that we’re all looking for.

BY: SYDNEY MULLER

Inphorm Spotlight: Alexa Brecher - inPhorm NYC

Inphorm Spotlight: Alexa Brecher

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Do me a favor and picture yourself in elementary school, trying all of those activities your parents decided to push you into, hoping that at least one would stick. Now fast forward a decade or two – how many of those pursuits are still a part of your life?

BY: SYDNEY MUELLER

inPhorm Spotlight: Alex Ho - inPhorm NYC

inPhorm Spotlight: Alex Ho

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Growing up, it's easy to be drawn to every activity in sight. Learning what you enjoy, how to build off your strengths, and improve your weaknesses are all a part of life. They're also a part of tennis. 

BY: SYDNEY MUELLER

Bringing the inPhorm Classic Collection to Life - inPhorm NYC

Bringing the inPhorm Classic Collection to Life

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With 2020 behind us, we were ready to embark on our first international photoshoot in far too long – 15 months to be exact. Everything was looking great, blue skies ahead. But if there is anything we’ve learned in the past year, it is that “anything that can go wrong, will go wrong.” So we prepared for just that….

BY: ASHLEY NELSON

A Classic Look for a Perfect Match - inPhorm NYC

A Classic Look for a Perfect Match

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Throughout my life, tennis has been a constant. Whether it was racing off to practice after long school days, rallying with my family in the summer heat, anxiously awaiting long bus rides for team matches, or even looking for a hitting partner on early Saturday mornings, tennis was there for me. The sport taught me the value of having patience, mental toughness, and a strong strategy - just like the pros, right?

BY: SYDNEY MUELLER

The Tennis Challenge of the Summer - inPhorm NYC

The Tennis Challenge of the Summer

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Tennis and the summer have gone hand in hand for over a century. Whether it has been through watching the greatest players of all time on Wimbledon's Centre Court, seeing the King of Clay in action, or heading to Arthur Ashe Stadium on Labor Day Weekend, the sport has been a constant in many of our lives.

BY: SYDNEY MUELLER 

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