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The Summer Retail Season is Predicted to be Red Hot

By : Aanchal Jain 0 Comments

by Susanne Taylor~

The summer inPhorm 2018 Collection is here and judging by the early response, you are not to be disappointed.

For the first time, we debuted our summer collection at Indian Wells, CA.

Reaction:  Overwhelming!

Though inPhorm has enjoyed a presence at the Indian Wells Tennis Gardens over the past five years, this was the first year that inPhorm opted to release its summer collection early and exclusively at the Indian Wells BNP Tennis Open.  In the past, we have always shown our spring collection at the amazing tournament.

Savvy shoppers took advantage of the find and the back stock was wiped out in the first week of the tournament!

It was great to see retail going so strong and I’m going to step out and predict a very healthy retail season for spring/summer 2018 as I witnessed the same enthusiasm Easter weekend at The Cascades Country Club Annual Trunk Show.

Color has never been more important.  And the more beautiful the color, the quicker the sell.

Close your eyes and visualize the most spa-like, most soothing, colors you can imagine, and you have captured the inPhorm summer color palette.

White, INPHORM white, which is pure as snow combines with pinks of petals and rosewood; or with the most breathtaking shade of peri-winkle that could be captured only in freshly bloomed hydrangeas, or with our Bermuda color found in the most pristinely beautiful aqua waters of our finest beaches.

The colors simply take your breath away.

They sooth you and they make you feel more beautiful than you already are.

The Karissa Capri, Karissa Crew Open Back Tee, and Karissa Hoodie are the must-have lifestyle pieces of the collection.  The Karissa hoodie and crew even offer a UPF of 50+

We all know that the summer months often result in us all getting a lot more sun! Vitamin D is important but the right balance between sun and protection from it are essential. Look for the inPhorm styles that offer UPV protection and always wear your sunblock!

Categories: Collections
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