Diana Vreeland, the iconic fashion editor, and guru, famously said, “I loathe red without any orange in it. I also loathe orange without red in it.” Ever since, red with a touch of orange or orange with a touch of red has been the most talked-about shade in fashion — and a challenge to designers. inPhorm’s new Holiday Cherry would greatly please Ms. Vreeland. It’s the happy result of our efforts to be sustainable. As most of our customers know, our fabrics are colored through a dry-dye process that uses 80% less water than traditional methods. It’s a difficult effort, getting the precise saturation of the color that you’re aiming for. In this case, the red was a little off, a bit different than the original swatch, but a beautiful red. Our Creative Director loved what he saw — and the new Holiday Cherry was born. inPhorm’s holiday group is inspired by soft feminine silhouettes with a holiday color palette. Cherry, white and black — a perfect blending of shades for the winter season. Just the right combination of dresses, tops, and bottoms that are stylish and comfortable for tennis, golf or your active life. Our sustainable fabrics dry quickly and do not wrinkle. They make for perfect holiday getaways.