SAAD has spent the last 25 years in the New York fashion industry working for big names such as Donna Karan and Liz Claiborne — and two decades at Polo Ralph Lauren — before deciding to create and manage his own line.
“My passion for fashion started with textiles,” he says. “I love fabrics and the movement they create. I’m excited by the new technologies in textiles, especially ones that are ‘eco-forward.’ We’re living in a very special time of innovation in fashion and textiles. I want to be a part of the excitement. I want to work with people who offer solutions to preserving our environment. I’m working with our partner, The Yeh Group, to utilize and promote their exclusive trademarked ‘Dry Dye Technology,’ and in choosing sustainable fibers for inPhorm fabrics.
“Why activewear? Activewear is where most of the new technologies are happening. Why tennis? I grew up playing and watching tennis. I was raised in a diplomat’s family, and we could always find a tennis court at any embassy compound. When we got to New York, Flushing Meadows, the home of the US Open, became our backyard. Watching Tracy Austin play in her beautiful tennis dresses was exciting. Most kids dream of designing a runway collection. I dreamed of designing dresses for Tracy, Martina, and Chris. Now I’m outfitting inPhorm’s tennis pros for the US Open, Wimbledon, and the Australian Open — a dream come true!”
Lifestyle, Golf and Men’s Wear:
“We’re seeing a trend in mixing Athleisure Wear with tennis in most of our pro shops. The trick is to blend the two seamlessly. Golf is a natural progression. Many of our clubs are tennis and golf venues. I spent many years working on golf products at Ralph Lauren, so why not expand inPhorm using this background?”
Men’s Wear — “Women make up 90 percent of our inPhorm team. They get to choose and look fabulous in our clothes. As one of the few guys on the team, I need to create a collection for men just to keep up with the ladies. It’s in the works!
“New York City is where my creative juices flow and flourish. Escaping the city to a quiet studio and home in Columbia County, in New York’s Upper Hudson Valley, lets me breathe and design. A quiet walk on country roads with my spouse, Michael, and our neighbor’s dog, Teddy, and visiting Austin (a rescue horse we adopted at Equine Advocates Sanctuary) are priceless times for reflection.”