Forward has always been a part of inPhorm’s DNA. At the debut party for inPhorm in 2008, a giant poster of the word “ECO-FORWARD” was front and center. Eco-Forward was the brand’s message on designing and manufacturing approach that represents the Founder and Creative Director Saad Hajidin’s passion for preserving our environment and enhancing its recovery.
Today, being forward is about reimagining your brand. Consumer habits have changed and so has fashion. Casual dressing and athleisure wear dominates the garment industry. In the last few months, inPhorm’s creative team has been rethinking tennis fashion. Designing collections that include basic tops and bottoms that are a bit more casual whilst retaining elements of luxury fashion. Adding pieces that can transition from tennis courts into casual lifestyle wardrobes. Using fabrics that look and feel good with technical properties from moisture management, UV protection and are “eco-forward.”
Fall 2020 collection is filled with styles that transitions from day in to evening – – tennis looks that can easily blend in at cocktail hours. Spring 2021 is a tribute to the fashion of the 60’s and the 70’s when “Mod” fashion was not only known for its modern, bold and simple geometric designs, it was also the start of a new type of design for athletic and active women. Bold and colorful patterns are used in the new collection to add excitement to the classic inPhorm DNA.
As we look forward to recovering from the pandemic and business returning to “normal,” we look forward to seeing creative and new ideas from inPhorm. To view the new fall “Autumn Blush Collection,” visit www.inphormnyc.com