Today, being “forward” is about reimagining your brand. Consumer habits have changed and so has fashion. Casual dressing and athleisure wear dominate the garment industry.
In the last few months, inPhorm’s creative team has been rethinking tennis fashion. We’re designing collections that include basic tops and bottoms that are a bit more casual while retaining the elements of luxury fashion; adding pieces that can transition from tennis courts into casual lifestyle wardrobes, and using fabrics that look and feel good with technical properties from moisture management, UV protection and are “eco-forward.”
Founder & Creative Director